Joe Zente is the President/CEO of Z3 Performance Development, Inc., an international Sales Development firm based in Austin, Texas. Since its founding 15 years ago, ZThree has blossomed into an integrated management consulting organization that has helped hundreds of highly successful entrepreneurs and corporate CEOs and thousands of sales professionals exceed their personal and business goals. ZThree is the home of TAB-Austin and Joe is the Area Developer of TAB-Texas.
In addition to helping companies and individuals improve their Sales, ZThree today assists business owners in the key aspects of leading a prosperous, growing business and specializes in eliminating entitlement mentality and developing a Culture of Accountability. ZThree’s client portfolio reads like a Who’s-Who of many of the nation’s most prolific private business CEOs.
Joe founded ZThree with a singular vision — to help private business owners exceed their Sales, Business and Life goals. Joe is the developer of the UnCommon Sense© Formula for Success, a process that has been used by legions of CEOs, managers and salespeople to dramatically improve their top and bottom lines. His approach is practical and no-nonsense. Joe’s Formula is outlined in his forthcoming book, UnCommon Sense© — The Entrepreneur’s Guide to Building a World Class Sales Organization.
Joe understands entrepreneurs. He has run eight companies, founded six and sold two. He has also facilitated over 500 CEO Board Meetings. His experience includes 30 years leading international companies involved in a variety of products, services, technologies and programs. Joe has led companies with offers ranging from complex capital equipment & medical instrumentation to fish, software, sporting goods and conceptual services. He is intimately familiar with the challenges faced by start-ups, hyper-growth firms and large multi-nationals. A serial entrepreneur, national speaker, and investor, Joe led dramatic turn-arounds at two scientific equipment companies prior to committing to a life of serial entrepreneurship.
ZThree has a simple philosophy—Freedom Through Results, Results Through Responsibility©. Joe knows that great things can be achieved via Individual Responsibility combined with Effective Processes, Execution, Communication and Teamwork. UnCommon Sense© incorporates these important principles into a program that can be applied to upgrade any Sales organization, whether the product/service is a pure commodity or a sophisticated custom solution. Joe has developed training programs in Sales, Accountability, Effective Communication, Customer Service, Managing for High Performance, Open-Book Management, Change Management and Principle-Centered Leadership. He holds a BS degree in Chemical Engineering from New Jersey Institute of Technology, where he played two varsity sports. When not helping business leaders build world-class sales teams and achieve the freedom they seek, Joe enjoys many sports and traveling the world with his wife and three entrepreneurial sons.