Tips from the Top®: Small Business Tips From Business Owners For Business Owners
The Profit-burning Dirty Dozen, Volume One: RFPs
How often do you typically reply to Requests for Proposals?
How much does it cost you to create, package and create one of these proposals?
What percentage of RFP responses do you typically win?
Most companies feel compelled to obediently reply when they receive a proposal request. When they respond, they often do so VERY prematurely. They substitute promptness and volume for efficiency and effectiveness, losing sight of the correct goal of maximizing growth in revenues and profit. Here are just a few of the costly beliefs that lead to this counter-productive behavior…:Read more
A recent discussion on our hiring efforts and the candidates' motivators converged on a common theme connected with age. The following observations seem to sum it up:Read more
Staying On Top of Your Competitor's Marketing Strategy
No matter how unique your product or service, every business has a competitor (or more than one). This is probably a good thing because it means no CEO or business owner can become complacent or believe there’s no threat to his or her company’s well-being.
Competitors are a fact of life. The trick, in terms of crafting your company’s marketing message, is knowing what the “other guy” is saying and how well their message is being received by the target audience.
Here are five tips for staying on top of your competitor’s marketing strategy:
You can run a (very) successful business with no knowledge of KPIs, but it sure helps to have some kind of business and personal radar to stay focused and reduce anxiety.
Pay Yourself Back
If you make a personal loan to your business, then the business should pay you interest (in addition to paying you back).
Create a method for your staff to make recommendations for improvement on a regular basis.
Pay Attention to the Learners
When you are documenting processes or teaching people how to do things, pay attention to the learning style of the learners. Don’t be one of those who wonders why people don’t get it when you simply tell them something they want to actually see or get a feel for. This is called adapting your communication for the Visual, Kinesthetic or Auditory people. This also applies to your prospects and customers, by the way.
Looking for new staff who are currently working in your industry may be more effective than generic job postings. You may get stronger candidates